Barefoot Wine celebrated International Transgender Day of Visibility with the campaign, "You Are Who
You Say You Are". The campaign lived on billboards from Times Square to Los Angeles in April 2022.
You Say You Are". The campaign lived on billboards from Times Square to Los Angeles in April 2022.
Agency: (formerly BCW) Burson
Direction: Fede Garcia & Diego Bertagni
Design: Megan Bollheimer
Direction: Fede Garcia & Diego Bertagni
Design: Megan Bollheimer
